Kaufman Realty Group Becomes Kaufman Capital Partners to Reinforce Unique Approach to Real Estate Investment
Company launches new logo and website
After 23 years, Kaufman Realty Group is becoming Kaufman Capital Partners to better reflect its unique approach to private real estate investment. The company, which focuses on strategic property investments, structured finance, joint venture equity investments and co-development opportunities, launched a new brand, tagline and website.
“We took a long hard look at the company and our disciplined approach to real estate acquisitions and investments, and decided that Kaufman Realty Group no longer accurately reflected our core business,” said founder and principal Craig Kaufman. “As both a real estate investor and hands-on operator, we take a collaborative approach with our investors and partners with diligence and attention to detail within the bigger ‘macro’ picture. The new brand – Kaufman Capital Partners – truly embodies our unique approach to investing, as we put our own skin in the game on every investment deal. We are true partners on every venture – be it commercial, multi-family, land deals or joint venture equity,” he added.
The company’s new logo design includes a more traditional font for the “KCP” mark, as a nod to the company’s strong and historic past. The font used in the company name is clean and modern to illustrate its forward-thinking and contemporary approach to real estate investment. In addition to the new brand, the company launched an entirely new website, focused on its successful deals in multi-family, land and commercial properties throughout the Southeast, Midwest and Southwest.
Kaufman Capital Partners also moved to new office space at 5607 Glenridge Drive, Suite 555 in Atlanta at the end of 2017.